Child protection campaign
Intro
This set of posters is designed for parents protect, a project of the Lucy Faithfull Foundation, which try to prevent child sexual abuse.
Challenge
The first difficulty encountered in design is positioning the service group. At first, I tried to use the children themselves as the audience. However, considering the children’s cognitive level in the design, the posters alone may not be enough to make them aware of the seriousness of the situation. The second difficulty is the design itself. Too euphemistic is not enough to alert parents, but excessive penetration can easily arouse the audience’s resentment, and because of the lack of models, it is also in trouble in obtaining photos.
Solution
To maximize efficiency, the audience subject is transferred to the parents. The purpose is also to focus on making parents aware of the potential dangers that may appear in children, even if they are found to keep children away from danger.
In the end, it was decided to express the theme through children’s paintings, using a lot of black and red, creating discomfort and intense colour collision, but neutralizing this stimulation through relatively soft lines.
